FloraMax was conceived from analytic chemist who had specialized in water chemistry, agricultural and hydroponics since 1966. In 1992 they began to manufacture crop specific nutrients which eventually led to the formulation of FloraMax. FloraMax nutrients were developed to take advantage of the latest technologies in plant biochemistry. This would improve performance in areas such as trichome and root development, PH control, nutrient stability and cleanliness. The benefit to growers is faster and enhanced growth, more valuable yields, and significant improvements in ease of use. The products were developed using intensive feedback from a developer based of over 50 commercial growers.